Marilyn has baseball knowledge, presentation skills, and she attracts men. Combine all three: make videos with her analysis of baseball and make money through advertising, sponsorships, and endorsements.
Once the product is established, we would produce a video about a baseball topic she analyzed. Examples include an important game, a trade, player development, the draft, trends on a particular team, and trends in baseball. Videos would tend to be around 3.5 minutes long, and they would tend to analyze only one topic. Marilyn’s website would include all of the videos and make it easy to find videos based on topic, team, player, or other criteria that we identify as useful.
Optional: at the end of the video, Marilyn would have a public service announcement promoting a charity, volunteer opportunity, or issue that she is interested in. We would reuse these announcements.
Advertisements would generate the most money. Each video will have a “Sponsored by” company logo. The sponsorship would be displayed during the majority of the video. The video would also have a 10-30 second advertisement for the sponsor. The YouTube page and website would also link to the sponsor. Finally, the website would have banner ads and offer all of the sophisticated targeting possible with online ads.
Borrow a camera. Rental cameras are available when necessary. During the off-season, do team profiles: where they are at, where they are going, spring training information, etc. Make videos about major changes. Do not start the website, just post videos to YouTube. For Chicago-related videos, it may be possible to find a local sponsor that does not pay well but it will get the revenue ball rolling.
Put studio or camera in Marilyn’s apartment so she can record any time she wants.
It is important to make videos that people will watch for years. A video about baseball strategy will eventually get more views than a video about a playoff game. The long-term money is in making videos that get two-million views. On the other hand, by regularly producing videos about current events, we will build a regular audience. The regular audience will automatically generate thousands of views for every video.
Marilyn thinks Rachel Maddow is “very informative yet totally un-boring and un-stuffy.”